As part of its third annual Financial Practice Week, Beyond Finance launched a nationwide initiative to inspire Americans to take ownership of their financial lives through reflection, education, and action. The campaign centered around the theme \u201cInvest in Me,\u201d encouraging individuals to prioritize financial wellness as a key part of their holistic self-care \u2014 especially during times of economic uncertainty.<\/p>\n\n\n\n
To lead the conversation, Beyond Finance launched a robust campaign featuring its chief financial wellness advisor Dr. Erika Rasure. Throughout the week, Dr. Rasure participated in a media tour that included 28 interviews across 18 television and 10 radio outlets, generating over 1,000 airings and appearances on stations nationwide. Her clear, encouraging message \u2014 \u201cfinancial wellness starts with self-trust\u201d \u2014 reached nearly 100 million people across the country.<\/p>\n\n\n\n
As part of the campaign, viewers were encouraged to participate in a call to action <\/a>to download a free financial self-care guide<\/a>, offering personalized, practical advice to help individuals take small steps toward long-term security. The guide encourages readers to navigate financial decisions with discernment and create routines that align with their values \u2014 not generic one-size-fits-all advice.<\/p>\n\n\n\n Financial Practice Week 2025 exemplifies Beyond Finance\u2019s mission: to help individuals and families struggling with debt find a pathway to financial freedom. The message is simple but powerful \u2014 invest in yourself, and your financial future will follow. You can view highlights from Dr. Rasure\u2019s interviews below.<\/p>\n\n\n\n