{"id":4790,"date":"2025-08-21T09:47:15","date_gmt":"2025-08-21T14:47:15","guid":{"rendered":"https:\/\/www.beyondfinance.com\/newsroom\/?p=4790"},"modified":"2026-05-08T14:43:47","modified_gmt":"2026-05-08T19:43:47","slug":"expertise-of-beyond-finances-dr-erika-rasure-featured-on-the-today-show","status":"publish","type":"post","link":"https:\/\/www.beyondfinance.com\/newsroom\/expertise-of-beyond-finances-dr-erika-rasure-featured-on-the-today-show\/","title":{"rendered":"Expertise of Beyond Finance\u2019s Dr. Erika Rasure Featured On The Today Show"},"content":{"rendered":"\n<p>Dr. Erika Rasure, Beyond Finance Chief Financial Wellness Advisor, had her expertise featured on a back-to-school shopping segment on NBC\u2019s <em>The Today Show.&nbsp;<\/em><\/p>\n\n\n\n<p>Parents are noticing that prices for back-to-school shopping are feeling more expensive than ever this year. Adobe Analytics says spending is flat so far this August, but parents are paying more for essentials like footwear thanks to price hikes.&nbsp;<\/p>\n\n\n\n<p>Christine Romans joined <em>The Today Show<\/em> to share ways to save and tips for buying refurbished items, price matching and more. <strong>She shared Dr. Rasure\u2019s advice that spreading purchases throughout the year can help ease the squeeze.<\/strong><\/p>\n\n\n\n<p>Experts urge parents to stretch every dollar: buy store brands, snag refurbished gear, shop sales tax holidays, and stack discounts through price matching. Student and teacher deals can trim another 20%. Beyond shopping hacks, the segment underscores the long-term value of teaching kids financial smarts early.<\/p>\n\n\n\n<p>Watch the full video now on<a href=\"https:\/\/www.today.com\/video\/how-to-save-on-back-to-school-items-price-matching-sales-more-245194309826\" target=\"_blank\" rel=\"noreferrer noopener\"> https:\/\/www.today.com\/video\/how-to-save-on-back-to-school-items-price-matching-sales-more-245194309826<\/a><\/p>\n\n\n\n<p><strong>About Dr. Erika Rasure<\/strong> <\/p>\n\n\n\n<p><a href=\"https:\/\/www.beyondfinance.com\/blog\/author\/erasure\/\">Dr. Erika Rasure<\/a>, PhD, CFT\u2122 is an internationally recognized financial therapist, educator, and researcher with over two decades of experience helping people transform their relationship with money. As Chief Financial Wellness Advisor at Beyond Finance, she leads weekly financial wellness sessions with clients navigating debt and serves on the Financial Review Boards of Investopedia, The Balance, VeryWell Family, and VeryWell Parents. Her expertise has been featured in Forbes, CNBC, CNN, and NBC&#8217;s Today Show.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr. Erika Rasure, Beyond Finance Chief Financial Wellness Advisor, had her expertise featured on a back-to-school shopping segment on NBC\u2019s The Today 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