{"id":4967,"date":"2026-05-05T11:24:07","date_gmt":"2026-05-05T16:24:07","guid":{"rendered":"https:\/\/www.beyondfinance.com\/newsroom\/?p=4967"},"modified":"2026-05-08T14:58:58","modified_gmt":"2026-05-08T19:58:58","slug":"thanks-mom-turns-out-do-you-really-need-that-was-financial-genius","status":"publish","type":"post","link":"https:\/\/www.beyondfinance.com\/newsroom\/thanks-mom-turns-out-do-you-really-need-that-was-financial-genius\/","title":{"rendered":"Thanks, Mom! Turns Out &#8220;Do You Really Need That?&#8221; Was Financial Genius"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong><em>New Survey Finds Mothers Are the Biggest Influence on&nbsp;How Americans Manage Money Today<\/em><\/strong><\/p>\n\n\n\n<p><strong>CHICAGO \u2014 May 5, 2026 \u2014 <\/strong>Just in time for Mother\u2019s Day, a new national survey from <a href=\"https:\/\/www.beyondfinance.com\/newsroom\/over-seventy-percent-of-gen-z-and-millennials-say-survival-spending-is-the-norm-and-wealth-is-out-of-reach\/\">Beyond Finance<\/a> reveals that moms may be one of the most powerful financial influences in Americans\u2019 lives. The survey of 2,000 U.S. adults found mothers were named the number one influence on how Americans manage money today, nearly twice as often as dads (31% vs. 17%). From saving habits to budgeting discipline, in comparison to other caregivers, moms handled most of the day-to-day financial decisions in the household (41%) and were most often credited with teaching the practical money lessons many adults still rely on today.<\/p>\n\n\n\n<p>Yet the findings also reveal a modern financial gap. While many Americans learned financial discipline and responsibility at home, fewer were taught newer wealth-building skills increasingly required in today\u2019s economy, such as investing, credit strategy, and openly talking about money.&nbsp;<\/p>\n\n\n\n<p><strong>Moms Built the Financial Foundation<\/strong><\/p>\n\n\n\n<p>Across specific money lessons, in comparison to other caregivers, mothers led in teaching:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Saving money regularly (42%)&nbsp;<\/li>\n\n\n\n<li>Living within your means (45%)&nbsp;<\/li>\n\n\n\n<li>Identifying wants vs. needs (44%)&nbsp;<\/li>\n\n\n\n<li>Being generous \/ giving to others (45%)&nbsp;<\/li>\n\n\n\n<li>Budgeting and tracking spending (40%)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u201cThese results show that for many Americans, mom was the first financial coach,\u201d said Dr. Erika Rasure, chief financial wellness advisor at Beyond Finance. \u201cThe everyday lessons mothers taught like saving regularly, being practical, and knowing the difference between needs and wants still shape financial behavior decades later.\u201d<\/p>\n\n\n\n<p><strong>What Many Americans Wish They\u2019d Learned More About Finances<\/strong><\/p>\n\n\n\n<p>While parents laid important financial foundations, many respondents said they wish they had learned more about modern money topics at home. The most wished for lessons were investing (32%), credit scores (30%), budgeting in real life (28%), debt management (26%), and saving for retirement (25%).<\/p>\n\n\n\n<p>\u201cMany families did an excellent job teaching caution, discipline, and responsibility,\u201d Dr. Rasure added. \u201cBut today\u2019s economy often requires another set of skills surrounding how to build wealth, manage credit wisely, and have open conversations about money without shame.\u201d<\/p>\n\n\n\n<p>\u201cPerhaps one of the most encouraging findings is that 33% of respondents want to teach the next generation to talk openly about money,\u201d continued Dr. Rasure. \u201cThat signals real progress. Many families once viewed the topic of money as private or even taboo, but younger generations increasingly understand that honest conversations can reduce shame, build confidence, and create stronger financial outcomes. They\u2019re not rejecting past lessons \u2014 they\u2019re expanding them.\u201d<\/p>\n\n\n\n<p><strong>A Mother\u2019s Day Reminder<\/strong><\/p>\n\n\n\n<p>This Mother\u2019s Day, the survey highlights a powerful truth: Some of the most lasting financial education doesn\u2019t come from classrooms or apps. It starts at home.<\/p>\n\n\n\n<p>\u201cEven simple lessons repeated over time can shape a lifetime of decisions,\u201d said Dr. Rasure. \u201cFor many people, mom\u2019s voice still shows up every time they compare prices, skip impulse spending, or put money aside for a rainy day.\u201d<\/p>\n\n\n\n<p>The survey was commissioned by Beyond Finance and conducted by QuestionPro among 2,001 U.S. adults in April 2026. Full results available upon request.&nbsp;<\/p>\n\n\n\n<p>To learn more about Beyond Finance and how the company supports clients on their journeys to financial freedom, visit&nbsp;<a href=\"https:\/\/www.beyondfinance.com\/\">www.beyondfinance.com<\/a>.<\/p>\n\n\n\n<p><strong>About Beyond Finance<\/strong><br><\/p>\n\n\n\n<p>Beyond Finance is the country\u2019s financial wellness and debt consolidation leader. In its commitment to providing clients with a personalized approach to move beyond debt \u2014 and toward lasting financial health \u2014 Beyond Finance provides simple and transparent solutions that help consumers lower their eligible monthly payments, reduce the impact of interest, and reach a debt-free life sooner. Through personalized debt consolidation solutions, free financial therapy sessions, and innovative tools, Beyond Finance equips clients to break the cycle of debt, build healthier financial habits, and achieve long-term financial freedom. Beyond Finance holds an A+ rating with the Better Business Bureau and has been awarded with multiple recognitions for its commitment to clients: Organization of the Year \u2013 The Business Intelligence Group\u2019s Excellence in Customer Service Award, Gold Stevie Award for Outstanding Customer Service Department, Banking Tech Award \u2013 Financial Wellness Champion, Best In Biz Gold Award for top Customer Service Team, and 3 ConsumerAffairs\u2019 \u201cBuyer\u2019s Choice Awards.\u201d Beyond Finance has offices in Chicago, Atlanta, and Houston. For more information, visit <a href=\"https:\/\/www.beyondfinance.com\">BeyondFinance.com<\/a>.<\/p>\n\n\n\n<p><strong>About Dr. Erika Rasure<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.beyondfinance.com\/blog\/author\/erasure\/\">Dr. Erika Rasure<\/a>, PhD, CFT\u2122 is an internationally recognized financial therapist, educator, and researcher with over two decades of experience helping people transform their relationship with money. As Chief Financial Wellness Advisor at Beyond Finance, she leads weekly financial wellness sessions with clients navigating debt and serves on the Financial Review Boards of Investopedia, The Balance, VeryWell Family, and VeryWell Parents. Her expertise has been featured in Forbes, CNBC, CNN, and NBC&#8217;s Today Show.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just in time for Mother\u2019s Day, a new national survey from Beyond Finance reveals that moms may be one of the most powerful financial influences in Americans\u2019 lives.<\/p>\n","protected":false},"author":17,"featured_media":4968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[240,15],"tags":[],"class_list":["post-4967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erika-rasure","category-news-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thanks, Mom! 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