Caring for a loved one can take an emotional and financial toll — particularly for younger Americans just beginning to build their own financial futures.
Dr. Erika Rasure, PhD, CFT™, Chief Financial Wellness Advisor at Beyond Finance, recently shared advice with MoneyLion on how Gen Z caregivers can protect their financial health while supporting someone they love.
The article cites a 2026 survey finding that 74% of caregivers experience financial strain, while Gen Z caregivers report particularly significant pressures on their work and relationships.
Dr. Rasure encourages caregivers to reframe financial boundaries as an act of care rather than selfishness.
“A financial limit isn’t a limit on love. It’s a recognition that you cannot provide sustainable care — financial or personal — from a place of depletion,” Dr. Rasure told MoneyLion.
Her advice reinforces the importance of maintaining your own financial stability while helping others. As she explains, caregivers need to “put on your own oxygen mask” rather than jeopardize their financial well-being in ways that can ultimately compound the challenges they are trying to solve.
Read the full MoneyLion story.
About Dr. Erika Rasure
Dr. Erika Rasure, PhD, CFT™ is a nationally recognized financial therapist, educator, and researcher with over two decades of experience helping people transform their relationship with money. She holds a doctorate in Personal Financial Planning from Kansas State University and is a Certified Financial Therapist™ — one of a small number of practitioners in the country to hold both credentials. As Chief Financial Wellness Advisor at Beyond Finance, she leads five weekly financial wellness sessions with clients navigating debt and is the creator of Beyond Finance’s Financial Wellness RESET™ Framework, Assessment, and Curriculum — a proprietary, clinically-informed model that addresses the behavioral and emotional reasons financial advice so often fails to stick, helping people change not just what they do with money, but how they relate to it. She serves on the Financial Review Boards of Investopedia, The Balance, VeryWell Family, and VeryWell Parents, chairs the Financial Therapy Clinical Institute Research Board, and her expertise has been featured on NBC’s Today Show, CNBC, CNN, Forbes, the Wall Street Journal, Fortune, Barron’s, the Associated Press, and USA Today.