Dr. Erika Rasure, PhD, CFT™, Chief Financial Wellness Advisor at Beyond Finance, recently joined entrepreneur and investor Brett Swarts on the Build It to Billions podcast to discuss an oft-overlooked driver of both personal and professional success: financial wellness.
The conversation moved beyond traditional discussions about wealth creation to examine how an individual’s relationship with money influences leadership, decision-making, resilience, and long-term performance. Speaking to an audience of founders, executives, and business owners, Dr. Rasure explained that financial confidence isn’t measured by net worth alone — it’s shaped by how people think, feel, and behave when faced with financial decisions.
During the episode, Dr. Rasure challenged the common belief that financial success automatically leads to peace of mind. Instead, she described how money anxiety can persist at every income level when people fail to address the emotional beliefs driving their financial choices. As she noted during the discussion, “Financial wellness isn’t about having more money — it’s about having a healthier relationship with the money you have.” That perspective sparked a broader conversation about how fear, scarcity thinking, and financial stress can affect everything from entrepreneurial risk-taking to relationships and overall quality of life.
Dr. Rasure also shared practical strategies for building healthier financial habits, including developing greater self-awareness around spending triggers, separating financial setbacks from personal identity, and recognizing that sustainable behavior change happens through small, consistent actions rather than dramatic financial overhauls. Throughout the discussion, she reinforced that financial wellness should be viewed as a lifelong practice, not a destination.
The episode reflects Beyond Finance’s mission to redefine financial wellness by combining practical financial solutions with behavioral science and emotional insight.
About Dr. Erika Rasure
Dr. Erika Rasure, PhD, CFT™ is an internationally recognized financial therapist, educator, and researcher with over two decades of experience helping people transform their relationship with money. She holds a doctorate in Personal Financial Planning from Kansas State University and is a Certified Financial Therapist™ — one of a small number of practitioners in the country to hold both credentials. As Chief Financial Wellness Advisor at Beyond Finance, she leads five weekly financial wellness sessions with clients navigating debt and is the creator of Beyond Finance’s Financial Wellness RESET™ Framework, Assessment, and Curriculum — a proprietary, clinically-informed model that addresses the behavioral and emotional reasons financial advice so often fails to stick, helping people change not just what they do with money, but how they relate to it. She serves on the Financial Review Boards of Investopedia, The Balance, VeryWell Family, and VeryWell Parents, chairs the Financial Therapy Clinical Institute Research Board, and her expertise has been featured on NBC’s Today Show, CNBC, CNN, Forbes, the Wall Street Journal, Fortune, Barron’s, the Associated Press, and USA Today.