As part of its third annual Financial Practice Week, Beyond Finance launched a nationwide initiative to inspire Americans to take ownership of their financial lives through reflection, education, and action. The campaign centered around the theme “Invest in Me,” encouraging individuals to prioritize financial wellness as a key part of their holistic self-care — especially during times of economic uncertainty.
To lead the conversation, Beyond Finance launched a robust campaign featuring its chief financial wellness advisor Dr. Erika Rasure. Throughout the week, Dr. Rasure participated in a media tour that included 28 interviews across 18 television and 10 radio outlets, generating over 1,000 airings and appearances on stations nationwide. Her clear, encouraging message — “financial wellness starts with self-trust” — reached nearly 100 million people across the country.
As part of the campaign, viewers were encouraged to participate in a call to action to download a free financial self-care guide, offering personalized, practical advice to help individuals take small steps toward long-term security. The guide encourages readers to navigate financial decisions with discernment and create routines that align with their values — not generic one-size-fits-all advice.
Financial Practice Week 2025 exemplifies Beyond Finance’s mission: to help individuals and families struggling with debt find a pathway to financial freedom. The message is simple but powerful — invest in yourself, and your financial future will follow. You can view highlights from Dr. Rasure’s interviews below.