Dr. Erika Rasure, Beyond Finance Chief Financial Wellness Advisor, had her expertise featured on a back-to-school shopping segment on NBC’s The Today Show. 

Parents are noticing that prices for back-to-school shopping are feeling more expensive than ever this year. Adobe Analytics says spending is flat so far this August, but parents are paying more for essentials like footwear thanks to price hikes. 

Christine Romans joined The Today Show to share ways to save and tips for buying refurbished items, price matching and more. She shared Dr. Rasure’s advice that spreading purchases throughout the year can help ease the squeeze.

Experts urge parents to stretch every dollar: buy store brands, snag refurbished gear, shop sales tax holidays, and stack discounts through price matching. Student and teacher deals can trim another 20%. Beyond shopping hacks, the segment underscores the long-term value of teaching kids financial smarts early.

Watch the full video now on https://www.today.com/video/how-to-save-on-back-to-school-items-price-matching-sales-more-245194309826