PhD, CFT™, Certified Deep Transformational Coach, RYT
Creator of the Financial Wellness RESET™ Framework
Dr. Erika Rasure is a financial therapist, educator, and researcher who has spent over two decades helping people transform their relationship with money. As Chief Financial Wellness Advisor at Beyond Finance, she developed the proprietary Financial Wellness RESET™ Framework, Assessment, and Curriculum — a clinically-informed model that addresses the behavioral and emotional dimensions of financial change alongside the practical ones. She leads weekly financial wellness sessions with clients, develops Beyond Finance's financial wellness programming, and brings a rare combination of academic rigor, clinical expertise, and personal empowerment to the field of financial health.
Dr. Erika Rasure began her career as a financial advisor and university professor before dedicating herself fully to financial therapy — the intersection of financial planning and mental health. Her approach is grounded in a foundational belief: that financial wellness is not just about numbers. It is about the emotional, behavioral, and psychological relationship people have with money, and how that relationship shapes every financial decision they make.
She is one of a small number of practitioners in the country to hold both a doctorate in Personal Financial Planning and the Certified Financial Therapist™ designation.
At Beyond Finance, Dr. Rasure meets weekly with clients navigating the stress and shame of debt, guiding them toward not just financial freedom but a healthier, more empowered way of thinking about money. The results are measurable: Beyond Finance clients rate their financial habits at an average of 5.7 out of 10 before working with Beyond Finance, and 8.1 out of 10 after — a 42% improvement that reflects genuine behavioral change.
Dr. Rasure also co-founded National Financial Practice Week, an initiative designed to advance the field of financial wellness and elevate the importance of financial health as a national priority.
Through her clinical work — alongside her doctoral research, her ongoing review of peer-reviewed research in behavioral psychology and financial therapy, and her observations of Beyond Finance clients undergoing significant financial wellness transformations — Dr. Rasure developed the Financial Wellness RESET™ Framework, a proprietary, clinically-informed model that addresses the behavioral and emotional dimensions of financial change alongside the practical ones.
She also developed the companion Financial Wellness RESET™ Assessment and the five-module Financial Wellness RESET™ Curriculum. All three are freely available to anyone through Beyond Finance.
The framework's five pillars guide individuals through the interconnected dimensions of lasting financial change:
Explore the Financial Wellness RESET™ Framework →
Take the Financial Wellness RESET™ Assessment →
Begin the Financial Wellness RESET™ Curriculum →
Professional Board Memberships:
As Chief Financial Wellness Advisor, Dr. Rasure leads Beyond Finance's financial wellness programming — including five weekly group sessions available to enrolled clients. She co-develops the educational content, wellness tools, and resources that make Beyond Finance is one of the only major debt solutions companies with accredited financial therapists embedded directly into its program.
She collaborates closely with Nathan Astle to deliver clinically-informed financial wellness guidance to thousands of Beyond Finance clients.
Take the Beyond Finance Financial Wellness Assessment, developed by Dr. Erika Rasure
Dr. Rasure's expertise has been featured in some of the most respected media outlets in the country.
Television & Broadcast
Major Publications
Podcasts
Speaking
Explore the financial wellness tools and content Dr. Erika Rasure has helped develop:
Financial survival mode isn’t a mindset problem — it’s a neurological one. Dr. Erika Rasure explains what keeps people stuck in financial hypervigilance long after the crisis has passed, and what actually helps the nervous system find its way out.
Some financial situations send your nervous system into overdrive — even when the threat isn’t as serious as it feels. Dr. Erika Rasure, PhD, CFT™ explains what financial triggers and glimmers are, why they happen, and how working with both can fundamentally change your relationship with money.
Americans are navigating more than just inflation and interest rates. They’re also facing a quiet crisis of financial shame. When “balance due” alerts stack up and credit apps ping incessantly, debt stops feeling like a simple line item. It starts to feel personal.
We’ve been taught to measure our financial health in numbers, but too often, those numbers feel like a judgment on our self-worth. As a financial therapist and Chief Financial Wellness Advisor at Beyond Finance, I work with hundreds of clients each week to help them overcome financial stress and trauma.
The thought that you’ll always be bad with money isn’t a fact — it’s a cognitive distortion. Dr. Erika Rasure, PhD, CFT™ explains what negative money thought patterns are, where they come from, and the clinical techniques that actually shift them.
Financial avoidance isn’t laziness or irresponsibility — it’s a protective psychological response that makes complete sense in the short term. Dr. Erika Rasure shares what it is, why it persists even when you know better, and how to start breaking the cycle.
Your nervous system has more to do with your spending habits than your spreadsheet does. Dr. Erika Rasure, PhD, CFT™ shares practical breathwork, grounding, and mindfulness techniques that help you make more intentional financial decisions — in under three minutes.
Financial goals don’t have to be intimidating! In this short video, Dr. Erika shares 3 tips to build and follow through on your money goals!
Dr. Erika explains how guilt can be productive, while shame can lead to inaction and isolation. She then offers up tips on how to move beyond any shame you may be feeling.
Dr. Erika explains important things to think about when starting to budget, and three different types of budgeting to try.