Dr. Erika Rasure, PhD, CFT™ at Beyond Finance

Dr. Erika Rasure

Chief Financial Wellness Advisor, Beyond Finance

PhD, CFT™, Certified Deep Transformational Coach, RYT

Creator of the Financial Wellness RESET™ Framework

Dr. Erika Rasure is a financial therapist, educator, and researcher who has spent over two decades helping people transform their relationship with money. As Chief Financial Wellness Advisor at Beyond Finance, she developed the proprietary Financial Wellness RESET™ Framework, Assessment, and Curriculum — a clinically-informed model that addresses the behavioral and emotional dimensions of financial change alongside the practical ones. She leads weekly financial wellness sessions with clients, develops Beyond Finance's financial wellness programming, and brings a rare combination of academic rigor, clinical expertise, and personal empowerment to the field of financial health.

About Dr. Erika Rasure

Dr. Erika Rasure began her career as a financial advisor and university professor before dedicating herself fully to financial therapy — the intersection of financial planning and mental health. Her approach is grounded in a foundational belief: that financial wellness is not just about numbers. It is about the emotional, behavioral, and psychological relationship people have with money, and how that relationship shapes every financial decision they make.

She is one of a small number of practitioners in the country to hold both a doctorate in Personal Financial Planning and the Certified Financial Therapist™ designation.

At Beyond Finance, Dr. Rasure meets weekly with clients navigating the stress and shame of debt, guiding them toward not just financial freedom but a healthier, more empowered way of thinking about money. The results are measurable: Beyond Finance clients rate their financial habits at an average of 5.7 out of 10 before working with Beyond Finance, and 8.1 out of 10 after — a 42% improvement that reflects genuine behavioral change.

Dr. Rasure also co-founded National Financial Practice Week, an initiative designed to advance the field of financial wellness and elevate the importance of financial health as a national priority.

The Financial Wellness RESET™ Framework

Through her clinical work — alongside her doctoral research, her ongoing review of peer-reviewed research in behavioral psychology and financial therapy, and her observations of Beyond Finance clients undergoing significant financial wellness transformations — Dr. Rasure developed the Financial Wellness RESET™ Framework, a proprietary, clinically-informed model that addresses the behavioral and emotional dimensions of financial change alongside the practical ones.

She also developed the companion Financial Wellness RESET™ Assessment and the five-module Financial Wellness RESET™ Curriculum. All three are freely available to anyone through Beyond Finance.

The framework's five pillars guide individuals through the interconnected dimensions of lasting financial change:

  • Recenter — Create the conditions for change
  • Examine — Understand why you do what you do
  • Simplify — Make the right thing the easy thing
  • Empower — Build proof that you can trust yourself
  • Transform — Grow into your financial self

Explore the Financial Wellness RESET™ Framework →
Take the Financial Wellness RESET™ Assessment →
Begin the Financial Wellness RESET™ Curriculum →

Areas of Expertise

  • Financial therapy and the psychology of money
  • Financial stress, shame, and anxiety
  • Money mindset and behavioral change
  • Financial wellness for people navigating debt
  • Holistic approaches to financial health
  • Women and financial empowerment
  • Financial transitions — marriage, divorce, parenthood, retirement
  • Elder financial wellness and fraud prevention
  • The emotional and relational dimensions of financial decision-making

Credentials & Education

  • PhD, Personal Financial Planning — Kansas State University
  • Certified Financial Therapist™ Practitioner (CFT™)
  • Certified Deep Transformational Coach
  • Registered Yoga Teacher (RYT) 

Professional Board Memberships:

Role at Beyond Finance

As Chief Financial Wellness Advisor, Dr. Rasure leads Beyond Finance's financial wellness programming — including five weekly group sessions available to enrolled clients. She co-develops the educational content, wellness tools, and resources that make Beyond Finance is one of the only major debt solutions companies with accredited financial therapists embedded directly into its program.

She collaborates closely with Nathan Astle to deliver clinically-informed financial wellness guidance to thousands of Beyond Finance clients.

Take the Beyond Finance Financial Wellness Assessment, developed by Dr. Erika Rasure

Media & Press

Dr. Rasure's expertise has been featured in some of the most respected media outlets in the country.

Television & Broadcast

Major Publications

Podcasts

Speaking

Connect With Dr. Erika Rasure

Beyond Finance Financial Wellness Resources

Explore the financial wellness tools and content Dr. Erika Rasure has helped develop: