PhD, CFT™, Certified Deep Transformational Coach, RYT
Creator of the Financial Wellness RESET™ Framework
Dr. Erika Rasure is a financial therapist, educator, and researcher who has spent over two decades helping people transform their relationship with money. As Chief Financial Wellness Advisor at Beyond Finance, she developed the proprietary Financial Wellness RESET™ Framework, Assessment, and Curriculum — a clinically-informed model that addresses the behavioral and emotional dimensions of financial change alongside the practical ones. She leads weekly financial wellness sessions with clients, develops Beyond Finance's financial wellness programming, and brings a rare combination of academic rigor, clinical expertise, and personal empowerment to the field of financial health.
Dr. Erika Rasure began her career as a financial advisor and university professor before dedicating herself fully to financial therapy — the intersection of financial planning and mental health. Her approach is grounded in a foundational belief: that financial wellness is not just about numbers. It is about the emotional, behavioral, and psychological relationship people have with money, and how that relationship shapes every financial decision they make.
She is one of a small number of practitioners in the country to hold both a doctorate in Personal Financial Planning and the Certified Financial Therapist™ designation.
At Beyond Finance, Dr. Rasure meets weekly with clients navigating the stress and shame of debt, guiding them toward not just financial freedom but a healthier, more empowered way of thinking about money. The results are measurable: Beyond Finance clients rate their financial habits at an average of 5.7 out of 10 before working with Beyond Finance, and 8.1 out of 10 after — a 42% improvement that reflects genuine behavioral change.
Dr. Rasure also co-founded National Financial Practice Week, an initiative designed to advance the field of financial wellness and elevate the importance of financial health as a national priority.
Through her clinical work — alongside her doctoral research, her ongoing review of peer-reviewed research in behavioral psychology and financial therapy, and her observations of Beyond Finance clients undergoing significant financial wellness transformations — Dr. Rasure developed the Financial Wellness RESET™ Framework, a proprietary, clinically-informed model that addresses the behavioral and emotional dimensions of financial change alongside the practical ones.
She also developed the companion Financial Wellness RESET™ Assessment and the five-module Financial Wellness RESET™ Curriculum. All three are freely available to anyone through Beyond Finance.
The framework's five pillars guide individuals through the interconnected dimensions of lasting financial change:
Explore the Financial Wellness RESET™ Framework →
Take the Financial Wellness RESET™ Assessment →
Begin the Financial Wellness RESET™ Curriculum →
Professional Board Memberships:
As Chief Financial Wellness Advisor, Dr. Rasure leads Beyond Finance's financial wellness programming — including five weekly group sessions available to enrolled clients. She co-develops the educational content, wellness tools, and resources that make Beyond Finance is one of the only major debt solutions companies with accredited financial therapists embedded directly into its program.
She collaborates closely with Nathan Astle to deliver clinically-informed financial wellness guidance to thousands of Beyond Finance clients.
Take the Beyond Finance Financial Wellness Assessment, developed by Dr. Erika Rasure
Dr. Rasure's expertise has been featured in some of the most respected media outlets in the country.
Television & Broadcast
Major Publications
Podcasts
Speaking
Explore the financial wellness tools and content Dr. Erika Rasure has helped develop:
How much do you really need to retire? A common estimate is 25x your annual spending — but the real answer depends on you. Dr. Erika Rasure, PhD in Personal Financial Planning, breaks down the methods, what changes your number, and what to do if you’re behind.
You already know how to save money — so why is it so hard? Because saving isn’t about willpower or information; it’s about your nervous system, your habits, and your identity. A complete guide to the practical mechanics of saving and the behavioral foundation that makes them stick, from Dr. Erika Rasure, PhD, CFT™.
Financial anxiety is the persistent money worry that lingers even when nothing’s wrong — because it lives in your nervous system, not your bank account. Dr. Erika Rasure, PhD, CFT™ explains what causes it, how it differs from stress and trauma, and what genuinely helps.
Module 1 Recenter · Your Financial Nervous System ← Part 1.3 Part 4 of 12 Part 1.5 → Financial Wellness RESET™ Curriculum / Module 1 · Recenter / Part 1.4 Module 1 · Diagnostic The Survival ModeMoney Response Quiz Find out which patterns are running you Reading progress 6 min…
Module 2 Examine · Your Money Story ← Part 2.1 Part 2 of 14 Part 2.3 → Financial Wellness RESET™ Curriculum / Module 2 · Examine / Part 2.2 Concept · 8 min read Where do your moneybeliefs come from? Whatever comes up when you think about money didn’t come…
Module 2 Examine · Your Money Story ← Part 2.5 Part 6 of 14 Part 2.7 → Financial Wellness RESET™ Curriculum / Module 2 · Examine / Part 2.6 Concept · 12 min read Why am Iemotionally spending? Emotional spending is not a character flaw. It is a learned strategy…
Closing After the Financial Wellness RESET™ Curriculum ← Part 5.16 Part 1 of 5 Part 6.2 → Financial Wellness RESET™ Curriculum / Closing / Part 6.1 Part 6.1 · How do I reflect on my financial transformation? Curriculum Reflection: Looking back across the Financial Wellness RESET™ journey Reflection time 60–90…
Closing After the Financial Wellness RESET™ Curriculum ← Part 6.1 Part 2 of 5 Part 6.3 → Financial Wellness RESET™ Curriculum / Closing / Part 6.2 Part 6.2 · How do I track my financial wellness progress over time? Measuring your transformation across the years Reading progress 5 min read…
Closing After the Financial Wellness RESET™ Curriculum ← Part 6.2 Part 3 of 5 Part 6.4 → Financial Wellness RESET™ Curriculum / Closing / Part 6.3 Part 6.3 · How do I use the framework when life changes? The Financial Wellness RESET™ Cycle: a return-to resource Reading progress 25 min…
Closing After the Financial Wellness RESET™ Curriculum ← Part 6.3 Part 4 of 5 Part 6.5 → Financial Wellness RESET™ Curriculum / Closing / Part 6.4 Part 6.4 · What does each term in the framework mean? Glossary of terms Reading progress 20 min Language matters in this work. Not…