Chief Financial Wellness Advisor, Beyond Finance

PhD, CFT™, Certified Deep Transformational Coach, RYT

Dr. Erika Rasure is a financial therapist, educator, and researcher who has spent over two decades helping people transform their relationship with money. As Chief Financial Wellness Advisor at Beyond Finance, she leads weekly financial wellness sessions with clients, develops the company's financial wellness methodology, and brings a rare combination of academic rigor, clinical expertise, and personal empowerment to the field of financial health.

About Dr. Erika Rasure

Dr. Erika Rasure began her career as a financial advisor and university professor before dedicating herself fully to financial therapy — the intersection of financial planning and mental health. Her approach is grounded in a foundational belief: that financial wellness is not just about numbers. It is about the emotional, behavioral, and psychological relationship people have with money, and how that relationship shapes every financial decision they make.

At Beyond Finance, Dr. Rasure meets weekly with clients navigating the stress and shame of debt, guiding them toward not just financial freedom but a healthier, more empowered way of thinking about money. The results are measurable: Beyond Finance clients rate their financial habits at an average of 5.7 out of 10 before working with Beyond Finance, and 8.1 out of 10 after — a 42% improvement that reflects genuine behavioral change.

Dr. Rasure also co-founded National Financial Practice Week, an initiative designed to advance the field of financial wellness and elevate the importance of financial health as a national priority.

Areas of Expertise

• Financial therapy and the psychology of money
• Financial stress, shame, and anxiety
• Money mindset and behavioral change
• Financial wellness for people navigating debt
• Holistic approaches to financial health
• Women and financial empowerment
• Financial transitions — marriage, divorce, parenthood, retirement
• Elder financial wellness and fraud prevention
• The emotional and relational dimensions of financial decision-making

Credentials & Education

• PhD, Personal Financial Planning — Kansas State University
• Certified Financial Therapist™ Practitioner (CFT™)
• Certified Deep Transformational Coach
• Registered Yoga Teacher (RYT) 

Professional Board Memberships:

• Chair, Financial Therapy Clinical Institute Research Board
• Member, Forbes Finance Council — Forbes
• Member, Financial Review Board — Investopedia
• Member, Financial Review Board — The Balance
• Member, Financial Review Board — VeryWell Family
• Member, Financial Review Board — VeryWell Parents

Role at Beyond Finance

As Chief Financial Wellness Advisor, Dr. Rasure leads Beyond Finance's financial wellness programming — including five weekly group sessions available to enrolled clients. She co-develops the educational content, wellness tools, and resources that make Beyond Finance is one of the only major debt solutions companies with accredited financial therapists embedded directly into its program.

She collaborates closely with Nathan Astle to deliver clinically-informed financial wellness guidance to thousands of Beyond Finance clients.

Take the Beyond Finance Financial Wellness Assessment, developed by Dr. Erika Rasure

Media & Press

Dr. Rasure's expertise has been featured in some of the most respected media outlets in the country.

Television & Broadcast

• NBC's The Today Show — Back-to-school shopping segment, August 2025
• CNBC — Multiple features that include topics like student loans, holiday financial pressures, and gift giving 
• CNN, MarketWatch — National satellite media tour, January 2026
• CBS St. Louis (KMOV-TV 4) — Social Security and fixed-income Americans
• Syndicated radio on 200 US stations via BIZ Talk Radio during Financial Practice Week

Major Publications

• Barron's
• Forbes
• Medium
• Fortune — The financial toll of group travel on younger generations
• USA Today
• Associated Press — August 2025
• U.S. News & World Report — Managing debt collections
• Business Insider
• Yahoo! Finance
• GOBankingRates — Multiple features including "4 Frequent ‘Money Wounds’ That Might Have Caused Holiday Debt — And How To Financially Recover," "5 Financial Lessons Gen Z Should Learn Before It’s Too Late," and others
• Fox Business — Elder financial fraud prevention
• Authority Magazine / Medium — "Becoming Stress-Proof: Beyond Finance's Dr. Erika Rasure on How to Reduce Financial Stress During Challenging Economic Times" — March 2026
• She Owns It — Separating identity from debt; credit scores and self-worth
• Her Agenda — Financial preparation for major life transitions
• MindBodyGreen
• AOL — "What To Do Now if You're Short on Cash Despite a Good Income"

Podcasts

• Becoming Your Best Version with Maria Leonard Olsen — Financial wellness focus on women, April 2026
• Women & Wealth Podcast with Regina McCann Hess — Facing debt without shame
• Financial Freedom Podcast with Steven Richardson — Working through financial shame and relationship tensions from debt
• Get Down to Business Podcast with Scott "Shalom" Klein — Financial wellness and credit card debt's impact on mental health
• The Most Hated F-Word Podcast with Shaun Maslyk — Money stories and the psychology of debt
• Financially Intentional Podcast with Naseema McElroy - “Debt Consolidation Can Work but Only If You Know This First”
• Stacking Benjamins Podcast — Financial stress

Speaking

• Women in Consumer Finance Conference — Featured Speaker, Charlotte, NC, November 2025

Connect With Dr. Erika Rasure

• LinkedIn

Beyond Finance Financial Wellness Resources

Explore the financial wellness tools and content Dr. Erika Rasure has helped develop:

• What's Your Financial Wellness Score?
• Dig into Beyond Finance’s Financial Wellness Page
• Explore the Beyond Finance Video Library